As the environment for health and digitalization continues to evolve rapidly, it is crucial to engage with the relevant stakeholders. Therefore, we equip our clients to maximize and manage interactions with relevant stakeholders. For this we have developed unique and innovative approaches for engagement frameworks and communication materials to support clients achieving stakeholder engagement excellence. Engagement with stakeholders must be relevant, impactful and integrated across all functions.
Our framework for planning and executing effective stakeholder engagement programs addresses the key challenges facing the digitalization of healthcare such as:
- engagement with multiple stakeholders with different, and sometimes conflicting, priorities
- identifying the key stakeholders already at an early stage
- managing the diversity and influence of stakeholders which can vary widely across countries
- supporting stakeholder groups that may lack adequate capacity and not be well positioned to engage effectively
Stakeholder relationships must be coordinated across multiple internal functions to avoid redundancies and to maintain control and consistency in messaging and collaboration. Key to effective stakeholder engagement is that interaction must be a dialogue rather than a one-way flow of information and must be collaborative from the beginning.